A Research On Risk And Resilience - 973 Words

BACKGROUND: Risk and resilience is a key theme in child development. Children may face many risks such as poverty, abuse, divorce, exposure to disease, environmental disasters, or unstimulating daycare. Older children and teenagers face many of the same risks, plus risks associated with peer pressure and extra stressors. Most of the time, children do not face just one risk, as they often appear in clusters. Children and teenagers, though, are resilient; they are able to withstand their difficult situations and are able to recover from them (Bukatko Daehler, 2012). Artist Mat Kearney uses this idea of risk and resilience by telling a story of a teenage girl dealing with the risks of peer pressure in his song â€Å"Girl America.† The article â€Å"Counteracting Depression and Delinquency in Late Adolescence† ties the two together using the concept of self-efficacy- one’s belief in one’s ability to succeed in a specific situation. The article is about a study on teensâ €™ responses to risks in early adolescence to determine their resilience in their later adolescent years. INTERPRETATION/CONNECTION: A lyric from the song â€Å"Girl America† (Kearney, 2004) reads â€Å"It’s not the circumstances that determine who you’re gonna be/ But how you deal with these pains that come your way.† The study in â€Å"Counteracting Depression and Delinquency in Late Adolescence† looked at how this played out in three hundred and ninety adolescents over a 7 year span. The longitudinal study followed 11-13 year oldsShow MoreRelatedThe Research of Resilience998 Words   |  4 PagesOver decades, the research of resilience has developed from understanding individual’s resilience qualities and protective factors, to the process of resilience and the interventions that promote resilience (Richardson, 2002; Wright et al., 2013). Recently, the focus of resilience shift to the neurobiological process because of the development of science and technology (Wright et al., 2013). While these literatures emerging, there are two noteworthy issues. First, the outcome o f the studies wereRead MoreHealthcare Professional And The Healthcare Consumers903 Words   |  4 PagesThis essay will discuss how the concept of resilience developed and recommended to imply for the healthcare professional and the healthcare consumers. Also the factors of the concept of resilience will be discussed what is the risk factors and protective factors and how the concept of resilience attributes to healthcare professionals and healthcare consumers. Resilience is the concept to used to explain after an observation was made when some children were more ‘invulnerable’ then other childrenRead MoreAddressing Employee Stress Creates Sense1547 Words   |  7 Pagesfinancial capital finding, organizational research has demonstrated a positive relationship between employee resilience and performance (Luthans, Avolio, Walumbwa, Li, 2005). The results are clear: many Americans have little difficulty identifying when they are stressed, but are unable to prevent their stress in the first place. Yet business functions suffer from a stressed workforce. So how can we develop workplace resilience? II. How to Develop Workplace Resilience Luthans, Vogelgesang, and LesterRead MoreEssay On Business Continuity Plan1474 Words   |  6 Pagesbusiness has begun to explore the sources of resilience to attack, and the strategic advantages of developing such resilience. Generally, resilience is a two-phase â€Å"concept of change† (Werther, 2014, p. 428). 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The MNEs used in the Business Continuity Plan mediating variable are same MNEs identified for the Terrorism Exposure and Breadth of Experience in High-Risk Countries independent variables. The Erosion variable operationalizes the negative moderating effect from deterioration or wearing away of performance resilience over time. In other words, the Erosion variable is indicating the recency of the terrorism incident. The Erosion moderating variable is measured as the number of daysRead MorePoverty And Its Effects On Children945 Words   |  4 PagesPOVERTY MALNOURISHMENT Childhood and adolescence are expected to be the times of great functioning and physical health, yet poverty provokes this from occurring and children face poor health. Children living in poverty are at immense risk for their development, health and overall well-being. According to Komro, 2011, the absolute rate of poverty among children is higher in the United States than in other industrialized nations. Nationally, One in five children are living in poverty (Raphel,Read MoreSteve Pemberton : An Overview1703 Words   |  7 Pageshe was physically and mentally abused. A Chance in the World: An Orphan Boy, A Mysterious Past, and How He Found a Place Called Home recounts Steve’s horrific childhood, the search for his family and his journey into adulthood. Steve’s remarkable resilience, faith in God and search for personal identity is the catalyst which keeps Steve from giving up hope. After years of abuse, at the hands of the Robinson family, Steve finally acquires the courage to speak out against his abusers. For a decade SteveRead MoreResilience Is An Essential Quality1516 Words   |  7 Pages[1]. Considerably, resilience is an essential quality that equips them to meet this demand [2]. According to the American Psychological Association [2014], resilience can be defined as, â€Å"the process of adapting well in the face of adversity, trauma, tragedy, threats or even significant sources of stress.† It was reported in nursing students that they experience moderate to high level of perceived stress and this is negatively associated with resilience [3]. Moreover, resilience plays an importantRead MoreStudy Of The Airline Industry Resilience And The Terrorist Attacks Of 9 / 111219 Words   |  5 Pages(Czinkota et al., 2010), and Firm Age are introduced in the model to control for factors beyond relationships that could influence the dependent variable of performance resilience. Data Analysis The research method relies upon the general methodological framework used by Gittell et al. (2006) in the study of the airlines industry resilience to the terrorist attacks of 9/11. This exploratory archival data analysis employs quantitative statistical techniques from the terrorism and international business

Project Management Case Study - 9557 Words

Appendix C Additional Running Cases INTRODUCTION These cases are provided here on the companion Web site as additions to the four running cases in Appendix C of the text. Each running case includes five partsï‚ ¾initiating, planning, executing, controlling, and closingï‚ ¾with scenario-based information and several tasks to complete under each part. Several of the tasks involve using templates provided in Appendix D and on this companion Web site. Table D-1 on page 595 of the text summarizes the templates by process group, chapter where used in the text, application software the templates were created in, and the filename of each template. Instructions on using these templates and completed samples are available in the text. Instructors can†¦show more content†¦Lori has several strong people in her department, but many of them are unfamiliar with this market and the potential of doing almost all of the marketing for a product over the Internet. Write a one-page job description that would help decide who would be a go od candidate for managing this project. 4. Create a weighted scoring model (see the template in Appendix D) that Lori could use to help evaluate candidates for the project manager position. Make up at least five criteria for evaluating the project managers, four potential candidates, and scores for the candidates. Print out the spreadsheet including the chart on one page. 5. Prepare a project charter for the Video Game Market Research Project. Assume the project will take six months to complete and cost about $200,000. Use the project charter template provided in Appendix D. Part 2: Planning Scenario The VP of marketing, Lori, selected Elliot Wood as the project manager for the Video Game Market Research Project. Elliot had previous project management and market research experience within the company, and he also was an avid video game enthusiast. He still had the Atari system he used to play in high school, and he enjoyed playing newer games with his two children. Elliot, however, was wary of doing business on the Internet and refused to make any of his own purchases online. He also did not let his grade school children use the Internet unless they wereShow MoreRelatedCase Study Management : Project Management1223 Words   |  5 PagesDauren Bolatov Hisham Faour PM Fundamentals Case Study #1 What is one of the biggest challenges for IT industry companies is implementing project management practice within a constantly changing environment and not flexible inner culture of the company. This paper is based on the case by Harvard Business School that is describing challenges and failure of AtekPC during the implementation of Project Management Office. AtekPC is a PC maker founded 1984 with the headquarters in Metropolis. In 2006Read MoreCase Study Management : Project Management4006 Words   |  17 PagesPROJECT MANAGEMENT Task 1a 1. 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The truth is that it can sometimes be that way, but for the most part the structure serves the company well. The first layer, as in almost any multi-national company isRead Moreproject management case studies 4th edi1056 Words   |  5 Pagesresearchandmarkets.com/reports/2212819/ Project Management. Case Studies. 4th Edition Description: A new edition of the most popular book of project management case studies, expanded to include more than 100 cases plus a super case on the Iridium Project Case studies are an important part of project management education and training. This Fourth Edition of Harold Kerzners Project Management Case Studies features a number of new cases covering value measurement in project management. Also included is the well-received

The Aging Population in the United States and Its Effect on Our Economy - Free Essay Example

Sample details Pages: 7 Words: 2011 Downloads: 10 Date added: 2017/09/18 Category Economics Essay Type Argumentative essay Tags: Money Essay Population Essay Did you like this example? Managerial Economics ORG 342 The Aging Population in the United States and its Effect on our Economy July 20, 2010 Aging Population 1 The population in the United States is aging at an unprecedented pace. For the first time in history, seventy percent of everyone who has ever lived is alive today (Isidro, 2009). The aging population and their imminent retirement will place an even greater strain on the country’s financial resources. The baby boomers; people born between 1946 and 1964 have influenced our economy by their sheer number. As this age group matures and enters their retirement years, an economic shift is inevitable. Not only will changes be seen in government programs such as social security, Medicare, and Medicaid, but consumer spending will also see a dramatic transformation. Over the next thirty years, the United States will see the largest demographic change in history. 77 million baby boomers will cease to work and pay payroll taxes (Fehr, Jokisch, 20 05). The drain on government social programs will be severe as the baby boomers retire and collect benefits. The gradual aging of the population will bring demographic changes not seen since the end of World War II. The increase in the number of people over age 65 strongly influences social, economical, medical, and personal situations. This phenomenon of aging will place extraordinary pressures on the economic resources necessary to sustain the population’s standard of living. In the Aging Population 2 United States, individuals over the age of 65 constituted 4 percent of the American population in the year 1900. In the year 1972, 10 percent of the population was over the age of 65. Estimates for the year 2050 are as high as 22 percent (U. S. Census Bureau, 2004). In the next 10 to 15 years, the first of the baby boomers will begin to retire. This will be a large generational shift from the young to the old. The United States population boom following World War II, did not continue with the resulting generation. This generation born as baby boomers produced much fewer children. This has resulted in the younger workforce shrinking as the aging population is increasing. The number of older persons supported by social security is growing while the number of younger employed persons paying into the retirement system is declining. This dependency ratio in the United States is currently at 20 percent. According to the World Bank, the dependency ratio will be close to 46 percent by the year 2050. The structure of the economy and consumption will experience a significant change. Many economists agree that people work and save money when they are young and live off the proceeds when they retire. With this formula, wealth peaks at retirement age and then declines thereafter indicating that people will have different consumption and saving patterns at different stages in their lives. With the change in the age structure, consumption patterns of the po pulation will also Aging Population 3 change. The needs of older people are very different from the needs of middle aged and younger people and have less need for borrowing money (Isidro, 2009). Paying the elderly their promised benefits will require large tax increases. The burden on the younger workforce will be substantial. One study conducted by the National Bureau of Economic Research shows that the payroll tax will need to increase from 14 percent to 23 percent over the next 30 years, while the average income tax will rise from 10 to 14 percent. The total tax on wages will rise from 24 percent to 40 percent. Higher taxes mean lower after-tax income for workers. The younger work force will have less disposable income which results in less saving; less savings means less capital formation; less capital formation means lower labor productivity; and lower productivity means lower real wages (Fehr Jokisch, 2005). The younger work force will experience a 25 percent reduction in take home pay. According to National Institution of Pension Administration data, future public spending will be profoundly affected by the aging population. Major government transfer programs such as Social Security, Medicare, and Medicaid disproportionately benefit the elderly, while expenditures on public education disproportionately benefit the young. With the trend of our population entering the older age group, even more funds will be allocated to the elderly. With the younger generation being fewer in number, the government consumption in public education Aging Population 4 will be reduced, somewhat off setting the rising expenses for the older age group. Unfortunately the decrease in the number of school age children will be much less than the increasing numbers of people reaching retirement age, so the transfer of funds may be insignificant. In 1986, The Center for Mature Consumer Studies was established for the purpose of understanding the consumption behavior of the aging population. Its mission is to generate and disseminate information that can help organizations improve the efficiency of their marketing activities and enhance the well being of older adults (Brock, 2010). Once portrayed as unhealthy and unproductive, this generation is now being seen as contributors and a viable consumer group. This large group of people has determined the size and age composition of the labor force for over 30 years. As this group ages, the age of the labor force increases; this will have an impact on the economy. The number of people exiting the labor force due to death, disability or retirement will rise in unprecedented numbers. By congressional mandate, beginning in the year 2000, the normal retirement age for collecting a full Social Security pension started increasing by gradual increments. The previous age for most recipients was 65 years and 2 months, and increases to 67 years by the year 2022 (Dohm, 2000). Along with the higher required age fo r collecting Social Security, pension benefits are also being reduced. Congress in 2000, eliminated the earnings limit on the amount that Social Security recipients Aging Population 5 between the ages of 65 and 69 can earn before having to forfeit part of their Social Security benefits. Together, these Congressional policy changes could keep people in the work force longer. Another potential cause of people working longer is the retirement age is likely to rise with the trend of companies changing how their pension plans are distributed. Defined contribution pension plans are replacing defined benefits. The Bureau of Labor Statistics (BLS) conducted a survey of medium to large companies which showed that among full time employees, participation in defined benefit pension plans declined from59 percent in 1991 to 50 percent in 1997. Defined benefit plans provide the maximum benefits when taken at the earliest possible age of eligibility. In contrast, under defined contribution p lans such as 401k’s, the amount of benefits accrued depends on the amount contributed to the plan by employees and employers, as well as the success and growth of the investment in the pension fund. A study by the American Association of Retired Persons (AARP) provides further evidence of an extended work life for baby boomers. 8 in 10 survey participants plan to work during their retirement years though not necessarily at the same job or full time. A Current Population Study conducted by the Bureau of Labor Statistics reveals a number of interesting details of the composition of the order labor force. With strong Aging Population 6 laws preventing discrimination of age and gender, more women have entered the work place. More women in the workforce will also have an impact on the economy. Gender compositions studies show that woman leave the work force after age 55 more rapidly than men. As a result, occupations that employee predominately more woman in their field (tea chers, nurses, health support) will see a large number of employees exiting at an earlier age, within a short period of time. New employees will need to back fill these positions and with fewer numbers of potential employees, this could create an improved employment situation for the country. Many Small businesses will feel the demographic shift. With the population aging and the decrease in the younger work force, small business will be impacted. Small businesses are forced to raise wages and benefits to compete with larger corporations and to attract employees. With higher expenditures the cost of maintaining profits will prove to be a challenge. The United States economy will feel the strain by lower out-put from the businesses. With the potential for production capacity to shrink as the work force declines, the impact on the economy will be substantial. Some economist state that only exceptional growth in productivity will ensure sufficient resources to sustain rising standar ds of living for the aged and working Americans. Besides small businesses, other markets will feel the effects of the aging population. The United States economy is largely based on consumption and the older population as Aging Population 7 consumers will change the economy. Individuals aged 55 and older control more than three-fourths of this country’s wealth and the 65 plus group has twice as much per capita income as the average baby boomer (Weisman, 2005). With more financial resources and buying power, the seniors of today are redefining the marketplace. This age group is one that can not be ignored. The marketplace which traditionally focused on the younger generation is now scrambling to address the needs of the older generation. Older baby boomers spend there money differently than the younger boomers. Younger boomers born between the years of 1956 – 1964, are still focused on spending their money on children and mortgages. The older boomers born during t he years, 1946-1955, are now mostly empty-nesters, and spend their money on upgrading their current homes, and personal effects (Booming, 2007). With the consumer market shifting to an older generation, many changes can be seen. Today’s marketplace is starting to change to adapt to the new growing consumer group. Companies must shift their attention to the population that is the growing in size and has the capacity to purchase what they are marketing. The market place today is changing before our eyes. Dating services that once catered to the young and beautiful, are finding a bigger market with the baby boomers. More baby boomers are on-line than ever. Dating and social networking sites are gaining more acceptance with society and the older population. On-line services are expected to grow exponentially. With this Aging Population 8 growth, advertising is changing as well. Advertising on web sites that cater to the older population is a booming business. Where magazine ads and television commercials were once the prevalent marketing media, one only needs to peruse the web pages geared to the older generation to see this is a niche market. While researching the baby boomers as consumers for this paper, I was amazed at the advertisements geared for this generation. The number of ads popping up between paragraphs, made reading the articles challenging. There were advertisements for cell phone ringtones for the mature person, healthcare items which promise to enhance or to improve quality of life, home improvement services, dating services, etc. The data that was found concerning the aging population and the economy, leads me to believe that our economy will be just fine. Executives, marketing groups, and entrepreneurs who are paying attention, should be able to tap into this robust aging generation of consumers. Yes, there is an economic shift occurring in the Unites States with the aging population. The sheer number of people in the baby boom er generation is certain to make an impact, but not necessarily a negative one. This generation of baby boomers is not only willing, but is able to keep this economy rolling. References Booming Business, Forever Trends, (August 2007)retrieved June 30, 2010 from www. trendwatching. com/trends/boomingbusiness. htm Brock, Jennifer, The Aging of America, (May, 2010) retrieved June 28, 2010 from https://www. cba. gsu. edu/magazine/aging. html Dohm, Arlene, Gauging the Labor force effects on retiring baby-boomers, Monthly Labor Review, (July 2000) https://www. monthlylabor review. com/human-resources. tml retrieved June 24, 2010. Fehr, Hans and Jokisch, Sabine (February, 2005). Aging, the world economy and the coming generational storm. National Center for Policy Analysis. Retrieved June 23, 2010. www. ncpa. org/pub/st/st273. Isidro, Isabel, M. (June 2009). The aging population and its effect on small business, Power Home Biz, https://www. powerhomebiz. com/vol12/aging. htm, retrieved Jun e 24, 2010, U. S. census Bureau, Census 2000 special report, issued December 2004. Weisman, Jonathan, Aging population poses global challenges, Washington Post, (February 2005) , https://www. washingtonpost. com/as2. Retrieved June 28, 2010. Don’t waste time! Our writers will create an original "The Aging Population in the United States and Its Effect on Our Economy" essay for you Create order

Music And Painting From 20th Century Western Music History

Yaojun Song Mus114 Sam Music and Painting During the study of 20th-century Western music history in this class, I found out there are may same movements of art and music. I took 20th century Art history as well so there is always the comparison of them in my mind. Music and art appear to be two different art forms. Music is both auditory art, but also an art of time and movement. Music express musicians’ feelings through sound, it will create images in the mind of the viewer for them to have a variety of feelings, and to elicit in the viewer emotional resonance. Painting is a visual art, space art. It is static. Painters use lines, shades and other forms to sketched out some figurative or abstract pattern. It provide visually to the viewer a strong impression and cause them reflect a variety of emotions, resulting in aesthetic stimulation. Music and painting each is done through a different medium with different means of artistic expression. They both convey people the author’s expression of the content an d emotion. Many artists themselves are both musicians and painters, such as Kandinsky, Schoenberg, Leonardo da Vinci and extra. One of the great examples is Wassily Kandinsky. He is one of the representatives of Russian expressionism painter. He also was a man versed in music. He is a friend of expressionist music composer, Schoenberg. By listening to Schoenberg s works, he felt like a recklessly in front of the same lines in countless dance. Since KandinskyShow MoreRelatedMy Point Of View 20th Century1110 Words   |  5 Pages A. From my point of view 20th century period is the best and the worst time to represent the western culture. But it’s the best for the most part. Western culture refers to the culture of any country that is a part of the western world. The western country is always democratic has neo-liberal capitalist economy. Has a separation of church and state, and high livings standards with materialistic society? The USA, UK, France are examples of western countries. Western culture is also a music typeRead MoreEssay on Arnold Schoenbergs Musical Influence1220 Words   |  5 Pagesmusical influences of the mid 20th Century. He was born on September 13, 1874, to a Jewish family in Vienna, Austria (Schoenberg 1). Schoenberg was a young Jewish man during World War I (WWI) living in Berlin. He was directly affected by the invasion of the Nazis. In 1933, he had to leave Berlin and desert his faith for Lutheranism later on taking on the faith of Judaism. At the early age of eight, he began violin lessons and almost immediately started composing music (Schoenberg 1). He was self-taughtRead MoreArnold Schoenberg 31268 Words   |  6 Pagesmusical influences of the mid 20th Century. He was born on September 13, 1874, to a Jewish family in Vienna, Austria (Schoenberg 1). Schoenberg was a young Jewish man during World War I (WWI) living in Berlin. He was directly affected by the invasion of the Nazis. In 1933, he had to leave Berlin and desert his faith for Lutheranism later on taking on the faith of Judaism. At the early age of eight, he began violin lessons and almost immediately started composing music (Schoenberg 1). He was self-taughtRead MoreRobert Rauschenberg And John Cage1388 Words   |  6 PagesIn the early 20th Century, western history has entered a new era with the fast development of modernization, industrialization and the technologies. The machines took over the human labor they gradually replace the important role of human in the process of making an d change the ways people live, started the fast pace, high speed of modern lifestyle. Modern art approached with a number of painter, sculptures, poets who individually or collectively to redefine through around this century. The new artRead MoreLiterature and Other Arts1033 Words   |  5 Pagesinterpreted in Richard Staruss’ music – of course, also assure the logics for most songs. The majority of ballets and modern types of dances are written based only on stories and poetry; in tone occasions, music and dancing â€Å"go along† with a text which is read by a speaker or sang by a choir. The mid 19th century represents the â€Å"peek† of literary, historical, and anecdotal painting despite the Surrealists , this â€Å"statement† in literature faded in the 20th century. The broken boundary betweenRead More Musical Modernism with Claude Debussy, Igor Stravinsky and Arnold Schoenberg1894 Words   |  8 PagesMusical modernism can be seen as the time where music emerges its liberty from Romantic era style -that started in the late nineteen century to end of the Second World War- and gains new ideas and freedom. With the political turmoil and chaos that took over the European countries, -that lured countries into the First World War- composers and artists started to find, create more and new ways to express themselves. They eagerly began to discover the art of Eastern countries with the hope of findingRead MoreBritish Arts5612 Words   |  23 Pagessociety 1.3. The characteristics of British arts and letters 1. Types of arts 2.4. Theatre and cinema 2.5. Music 2.6. Literature 2.7. The fine arts III. Conclusion 1. Overview of the arts in Britain 2.1. What are â€Å"The arts†? The art is the term which is used to refer to literature, music, painting, sculpture, film, opera, crafts, theatre, ballet etc. This term is usually called â€Å"umbrella term† and usually implies seriousness, so thatRead MoreEssay on Pre-Columbian civilizations1533 Words   |  7 Pagesconquest led by Hernan CORTES in the early 16th century. According to their own legends, they originated from a place called Aztlan, somewhere in north or northwest Mexico. At that time the Aztecs (who referred to themselves as the Mexica or Tenochca) were a small, nomadic, Nahuatl-speaking aggregation of tribal peoples living on the margins of civilized Mesoamerica. Sometime in the 12th century they embarked on a period of wandering and in the 13th century settled in the central basin of Mà ©xico (Encarta)Read MoreArt, the Individual and Society3260 Words   |  14 PagesNeanderthal men started painting on the walls of the cave. Throughout the centuries, art has evolved to several forms am ong which are sculpting, painting, and even poetry. Art is the product or process of deliberately arranging items in a way that influences and affects one or more of the senses, emotions, and intellect. It encompasses a diverse range of human activities, creations, and modes of expression, including music, literature, film, photography, sculpture, and paintings. The meaning of art isRead MoreClassical Music And Modern Music2002 Words   |  9 PagesClassical tradition in modern music Nowadays, modern music has created more colorful styles and each of the branch has their own personality. Different forms of music are all the responses to the modern world. It seems like the modern music has a great difference from the classical music. But all the modern music’s creation are on the basic of classical music. They have so many advantages to be the reference. Many good composers are in the shadow of the classical music. We could say if there is

Setting and Characterization to Explore the Major Themes Free Essays

In this essay, I will analyze how the writer uses setting and horizontally to explore the major themes in the novel, which are also the essential issues that arise in the particular social context of his time. Fitzgerald sets the story in his contemporary society, an era known as the Roaring Twenties when the post-war America was experiencing an unprecedented financial boom. Despite the economic prosperity of the upper class, Fitzgerald criticizes the moral decay of the Americans such as the prevalent superficiality and materialism in The Great Gatsby. We will write a custom essay sample on Setting and Characterization to Explore the Major Themes or any similar topic only for you Order Now When Myrtle Wilson reappears after her first encounter with Nick, Fitzgerald writes ‘Multi he influence of the dress her personality had also undergone a change†. The writer reveals Myrtle superficiality through her dependence on appearance to seek confidence. As Myrtle recounts how she was impressed by Tom’s â€Å"dress suit and patent leather shoes† and cheats on her husband only because she can be better provided with Tom, Fitzgerald shows the materialistic nature of Myrtle, who chooses appearance over personality, wealth over loyalty. Another character that is depicted as shallow and materialistic is Daisy Buchanan. Her luxurious lifestyle is shown by her ;white dress† and â€Å"white roadster where the color white connotes a sense of royalty. To support herself financially, she marries Tom ‘With more pomp and circumstance than Louisville ever knew before† even though she loves Gatsby. Degenerate thus reveals Daisy’s materialism as she treats her marriage as a means of obtain greater wealth and denies her true emotion. However, when she reunites with Gatsby, she is amazed by his shirts and says â€Å"It makes me sad because I’ve never seen such – such beautiful shirts before. Her shallowness is shown or her emotion is easily affected by materials like shirts. Her love for either Gatsby or Tom is also doubtful as she hesitates between the two out of consideration that which can provide her a rich, classy life. Using the first person narrative, Fitzgerald criticizes the moral decay and worship of materialism in his contemporary society through Nick’s voice. After Myrtle’s death, Daisy leaves Gatsby to take the blame and flees with Tom. Nick calls the Buchanan couple â€Å"careless people† who â€Å"smashed up things and creatures and then retreated back into their money or their vast airlessness. Fitzgerald shows his own contempt towards those who think money can fix everything and take no responsibility for their acts through Nick’s disapproval of Tom and Daisy, the typical of that kind. In addition, Fitzgerald examines the changes in gender roles in the sass America, as well as the challenges women faced in gaining emancipation as a result of socio-historical changes. The post-war setting highlights an increasing social status of women because more of them joined workforce while many men went to fight at the front line in World War l. Also, the 19th amendment to the US constitution passed in 1 920 guarantees all American Women the right to vote. These two changes are reflected as emancipation Of women in The Great Gatsby through characters like Myrtle and Jordan Baker. However, in his novel, Fitzgerald still describes the female characters mostly submissive and inferior to men in one way or another. This little discrepancy between real life and literature shows both the social changes and the writer’s own opinion. Fitzgerald sheds light on emancipation of women in the 1 sass through Myrtle, who cheats on her husband in order to seek her own pleasure. This rebellious nature of Myrtle reflects the changing role of women in the society as she challenges conservative values for her own interests. Women became more independent in the sass America and more confident about their own pursuit of freedom and happiness. Such energy can also be seen in Fitzgerald description about Myrtle, â€Å"an immediately perceptible vitality about her as if the nerves of her body were continually smoldering. † The phrase â€Å"perceptible vitality’ depicts Myrtle’s liveliness that can easily felt by people around her, while â€Å"smoldering† connotes a sense of ever-lasting warmth about her personality. Fitzgerald also depicted her as a determined, clear-minded woman when she claimed, â€Å"I’ve got to make a list of all the things I’ve got to get. † She is the only female character in the novel who dares to chase after what she wants, unlike Daisy who gave up Gatsby when Tom appeared with greater wealth and ability to afford her luxurious life. As a professional golfer, Jordan Baker is the only female character who has her own career. However, through Nick’s voice, Fitzgerald reveals the society’s doubtful attitude towards women’s success rather than recognition when he writes â€Å"l (Nick) heard some story of her too, a critical, unpleasant story. As the words â€Å"critical† and â€Å"unpleasant’ connote negative attitudes towards Jordan Baker, Fitzgerald shows the bias towards women even whey they were trying to achieve certain kind of independence such as pursuing a professional career. Furthermore, when Nick comments o n Cordon’s cheating in her first game, â€Å"Dishonesty in a woman is a thing that you can never blame belly†, it ultimately shows the society lower expectation of women and hence a subservient role that they were expected to play. This is different from the real trend in the 1 sass America society where women’s achievement was more recognized and their individual rights were also addressed. In fact, female characters in The Great Gatsby are mostly submissive and dependent on males. For example, when Nick first visits Daisy, Fitzgerald describes her and Jordan as â€Å"anchored balloon. † This simile shows the hollowness of the two women and how they are empty-minded just like a balloon†. Worse than the purposeless drifting like a balloon, they are â€Å"anchored† and not able to leave according to their own will. This shows a loss Of freedom of these two Women. Fitzgerald also writes ‘they Were both in white†. As the color white connotes weakness and paleness, it shows the incapability of the women to take control of their own lives. The motif of white is used throughout the novel to reinforce the idea of weakness of these women. To conclude, even though Fitzgerald holds different views on women’s role in he society, The Great Gatsby still remains largely consistent with his life experience in his contemporary times. How to cite Setting and Characterization to Explore the Major Themes, Papers

Social Network Marketing Strategy and SME Strategy

Question: Discuss about the Social Network Marketing Strategy and SME Strategy. Answer: Introduction: In the present business structure, organizations not only focuses on the effective development of high quality products and services but also focus on formulating desired reputation in the existing market. For that reason, it is necessary for every business entity to utilize effective business policies and strategies to create maximum impact on the market. Now, marketing strategy is among the popular way through which organizations can provide proper information about the provided quality of products and services to the customers (Sarin, Challagalla and Kohli 2012). In this report, the prime focus will be on providing deep insight about the way marketing strategies add value to the organization. For that reason, the report has focused on evaluating the marketing strategies initiated by Aldi for gaining popularity in the marketplaces of Australia. Moreover, the report also focuses on suggesting the best possible way to move forward towards the fulfilment of desired objectives. Background to the Company: Aldi is one of the prime organizations in the retail industry, as it has able to develop huge amount of popularity across geographical boundaries. The organization has primarily targeted grocery products for creating desired amount of impact on the market (aldi.com.au 2017). Aldis mission statement focuses on providing superior quality products and services at an affordable price range. At the same time, management of the organization focuses on to designing the products to draw the attention of the customers. Now, Aldi consciously tries to avoid any religious biases at the time of designing products. As a result, Aldi has always able to draw the attention of customers coming from different background and culture. For that reason, product and service process of Aldi is very much active of new media platforms as well. For instance, business strategy of Aldi allows customers to capture all possible information from the websites, public forum, social media and others. Aldi was started f rom Germany and has able to expand its business in other countries as well. The initiated marketing strategies have contributed in repositioning the organization in a major way. The Nature of Aldis Marketing Strategies: Nature reflects the process through which organizations initiate promotional or marketing strategy to create desired impact on the market. It has been assessed that Aldi has always focuses on utilizing two way marketing strategy for increasing the popularity level in the market. Many studies have highlighted marketing mix strategy as the best possible way to evaluate the marketing strategies of the organization (Ferrell and Hartline 2012). For that reason, the report has included five Ps of marketing mix to analyze all the initiated strategies of Aldi in an appropriate manner. The marketing mix of Aldi is as follows: Product As mentioned earlier, grocery is the major sector in which all the business activity of Aldi deals with. However, the organization has consciously included different product design to ensure that the provided products of the organization can be acceptable for all the people regardless of their religious and cultural background. Price From the beginning, Aldi has tried to maintain low cost strategy to enhance the sales volume as much as possible. In fact, effective utilization of low cost strategy has allowed Aldi to go beyond the geographical boundaries. For that reason, it has allowed Aldi to target mass volume of the target market, which can increase the sales volume in a major way. Place The business strategy of Aldi has tried to utilize all the prime cities for the effective enhancement of the business perspective. For that reason, Aldi has opened outlets in areas such as Sidney, Melbourne and Brisbane to ensure that customers do not have face too much difficulties at the time of purchasing product from the organization. Promotion After achieving international success, Aldi has focused on utilizing both online and offline platform to reach to all potential customers in an appropriate way. As per the article by Armstrong et al. (2012), Australia is a technologically advanced country. For that reason, effective utilization of digital platform is necessary for the organization to grab the attention of young generation in an appropriate way. In addition, Aldi has also targeted electronic media and print media to maximize the impact of marketing strategy. People Aldi has always focuses on utilizing collective decision-making strategy so that it can able to create maximum impact on the market. For that reason, Aldi tries to include perspective and thinking of different level of employees. As a result, it has helped the organization to fulfil all the organizational goals in an effective way. Table 1: Marketing mix strategy of Aldi (Source: Berthon et al. 2012) Moreover, the management of Aldi has also focuses on utilizing STP analysis for creating maximum impact on the market. As highlighted by Solomon (2014) segmentation, targeting and positioning is among the most effective ways to reach to the potential customers. Now, Aldi has tried to segregate the market as per demographic, geographic and psychographic segmentation. Due to low price strategy and unbiased approach, Aldi can able to utilize psychographic and geographical segmentation in an appropriate way (Nobre and Silva 2014). For instance, Aldi can target the market regardless of the values, cultures, ethics and beliefs of the people. On the other hand, grocery products and low price strategy has allowed Aldi to target people with different income group in an appropriate way. On the other hand, Aldi has tried to utilize positioning strategy for grabbing the attention of international customers in an appropriate way. For that reason, Aldi has tried to utilize platform of media vehicle (Fifield 2012). Both offline and online media has been used similarly with the help of which customers from different age groups can develop detailed knowledge about the reliability of the products. Strategic Marketing Options for Aldi moving forward: As highlighted by Kumar and Rajan (2012) proper evaluation of strategic marketing option is necessary for creating maximum impact with the initiated promotional strategies. Now, Aldi has focused on utilizing two types of marketing strategies including business to consumer (B2C) and business-to-business (B2B) marketing for creating desired level of impact on the market. Business-to-business marketing: The business process of Aldi induces the organization to deal with several local retailers and distributors to reach to all the potential customers in an appropriate way. For that reason, Aldi has tried to include different marketing executives to deal with the business dealers in an appropriate way. Moreover, the business strategies of Aldi have also tried to develop strong long-term relationship with all the retailers and distributors to perform all the business activities in an appropriate manner (Sheth and Sisodia 2015). For that reason, Aldi has tried to provide additional benefits to all the associated business entities so that it can help to reach all possible customers in an effective way. The marketing strategy of Aldi tries to educate retailers that inclusion of organizations product can actually help to enhance reputation in the market. For that reason, it has able to influence majority of the retailers to include grocery products of Aldi in an effectively. Business to consumer marketing: Aldi has also tried to utilize business strategies for influencing customers to purchase products of the organization. For that reason, management of Aldi has tried to utilize different B2C marketing strategies that are discussed as follows: Direct marketing: Aldi has focused on utilizing direct marketing approach to share information to the customers effectively. On the other hand, it will also help sales executive of Aldi to capture feedback from the customers in an appropriate manner. As a result, it can help organizations to make some required adjustment in the initiated business process so that it can able to create maximum impact on the market. As per the article by Kumar et al. (2012), effective utilization of direct marketing approach can help organization to create long-term impact on the mind of the potential customers. As a result, it helps Aldi to retain their customers for long period of time. Personal selling: Moreover, Aldi has also tried to utilize personal selling technique to enhance the sales volume continuously. As highlighted by Mullins, Walker and Boyd Jr (2012) personal selling approach can help organizations to create emotional bonding with the provided products and services of the organization. As a result, it will help to maintain the satisfaction level of the customers at the desired level. Now, Aldi has tried to utilize internet platform for sending personalize emails and fax to all potential customers so that they remain associated with the organization for long period of time. Sales promotion: As opined by Hawkins, Mothersbaugh and Best (2013) sales promotion is another popular B2C marketing technique that organizations utilize to fulfil their business objectives in an appropriate manner. For that reason, Aldi also has tried to initiate sales promotion strategy for the enhancing its popularity in the global market. Aldi has focused on utilizing combined push and pull sales strategy, as it will allow the organization to supply products all parts of the country through the effective utilization of distribution network. On the other hand, it will also allow the organization to provide different type of loyalty benefits to regular customers. This will help to increase the sales volume of the organization in a major way. Conclusion: The report focuses on evaluating the kind of marketing policies and strategies Aldi has utilized to gain popularity in the Australian market. The report has mentioned the fact that Aldi has able to develop remarkable position in the retail industry sector. The report has evaluated 5Ps of marketing of the Aldi that has helped the organization to enhance the popularity level in an effective way. Moreover, Aldi has also tried to include STP analysis for targeting and position the brand effectively in the market. On the other hand, Aldi also has tried to utilize B2B and B2C strategy for creating maximum impact on the market. References: aldi.com.au, 2017. ALDI Australia - ALDI Australia. (2017).Aldi.com.au. Retrieved 18 January 2017, from https://www.aldi.com.au/ Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2012.Marketing: an introduction. Pearson Prentice-Hall, London. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Berthon, P.R., Pitt, L.F., Plangger, K. and Shapiro, D., 2012. Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy.Business horizons,55(3), pp.261-271. Ferrell, O.C. and Hartline, M., 2012.Marketing strategy, text and cases. Nelson Education. Fifield, P., 2012.Marketing strategy. Routledge. Hawkins, D.I., Mothersbaugh, D.L. and Best, R.J., 2013.Consumer behavior: Building marketing strategy. McGraw-Hill Irwin. Kumar, V. and Rajan, B., 2012. Social coupons as a marketing strategy: a multifaceted perspective.Journal of the Academy of Marketing Science,40(1), pp.120-136. Kumar, V., Rahman, Z., Kazmi, A.A. and Goyal, P., 2012. Evolution of sustainability as marketing strategy: Beginning of new era.Procedia-Social and Behavioral Sciences,37, pp.482-489. Mullins, J., Walker, O.C. and Boyd Jr, H.W., 2012.Marketing management: A strategic decision-making approach. McGraw-Hill Higher Education. Nobre, H. and Silva, D., 2014. Social network marketing strategy and SME strategy benefits.Journal of Transnational Management,19(2), pp.138-151. Sarin, S., Challagalla, G. and Kohli, A.K., 2012. Implementing changes in marketing strategy: The role of perceived outcome-and process-oriented supervisory actions.Journal of Marketing Research,49(4), pp.564-580. Sheth, J.N. and Sisodia, R.S., 2015.Does marketing need reform?: Fresh perspectives on the future. Routledge. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Engelwood Cliffs, NJ: Prentice Hall.

Sociology State - Religion and Environmentalism

Question: Discuss about theSociologyfor State, Religion and Environmentalism. Answer: Introduction The Loyang Tua Pek Kong is a temple that is situated in the Loyang region of Singapore. The Loyang Tua Pek Kong stands as an important example of religious harmony. The temple houses deities of varied faiths like Buddhism, Taoism and Hinduism. The Loyang Tua Pek Kong is a temple that manifests cultural and religious assimilation. In the Loyang Tua Pek Kong temple, the Hindu deities are worshipped alongside the Chinese deities, which meld variegated faiths in Singapore. The development of the Loyang Tua Pek Kong is not an overnight phenomenon (DeBernardi, 2016). The evolution of the Loyang Tua Pek Kong temple is occasioned by concatenation of circumstances. The inception of the temple can be traced back to 1980s. During that time, the statues of Taoist, Buddhist and Hindu deities were discovered along the coast of Loyang region of Singapore. In the 20th century, a modest temple was constructed along the beach that contained deities of varied faiths for the matter of worship. In 1996, a devastating fire decimated the temple and reduced it into a ramshackle shack. In 2006, the devotees amassed a plenty of donations and constructed a new temple for worship. In 2007, the temple was drifted to the new location. The temple was built with tiled roofs and brick wall. The Loyang Tua Pek Kong temple of Singapore is one such temple that exhibits commingling of diverse cultures and religions. The Loyang Tua Pek temple of Singapore reflects on the concept of religious harmony. The welding of various faiths in one house stands as an important point of the Loyang Tua Pek Kong temple of Singapore. Popularly known for its lottery blessings, the pristine Loyang Tua Pek Kong temple of Singapore entails something beyond the physical religious domain. The presence of religious conglomeration, fusion of variegated cultures and commercialization within its premise explores transitions in the domain of religious beliefs in Singapore. The Loyang Tua Pek Kong temple of Singapore supports the concept of religious conglomeration. The concept entails coalescing various beliefs and practices of different faiths together (Goh, 2013). At the Loyang Tua Pek Kong temple, I was awed by the facade of the Loyang Tua Pek Kong temple. It exudes a cosmopolitan aura in every way. To my opinion, the Loyang Tua Pek Kong temple of Singapore encompasses three wings with distinct architectural designs. Here, I saw three segments of the temple that are inextricably associated. At the temple, I witnessed that the left wing of the Loyang Tua Pek Kong temple of Singapore houses the Chinese deity Tua Pek Kong and the small focal wing contains a Datuk Keramat shrine. At the other end of the spectrum, the right wing of the temple comprises Hindu deities like Ganesha and Durga. The two wings of the Loyang Tua Pek Kong temple of Singapore can be discerned by the separate architectural designs and ornate embellishment. Another interesting thing I witnessed that the different deities housed in different architectural spheres clearly define the concept of religious hybridization within the same religious site. In the hindsight, I saw that the interior sphere did not entail physical boundaries between the three wings. Therefore, the devotees could freely move from one wing to another. At the same time, I observed that the devotees use Chinese joss sticks in all three wings for prayers. This shows that the concept of religious egalitarianism is in vogue in the Loyang Tua Pek Kong temple of Singapore. In the Loyang Tua Pek Kong temple, of Singapore, I observed other variants of religious synthesis. The Chinese visitors embrace the Hindu cult of Ganesha and Durga and splurge flowers and lamps on the Hindu deities. On the other hand, the Indian devotees (preferably Hindu disciples) use joss sticks and worship the statue of the Chinese deity, Tua Pek Kong of the temple. In addition, the popular Chinese temple displays the advertisement of Hindu offerings (pujas) in Tamil language (Siu, 2013). At the same time, the Chinese temple workers sell Hindu blessing packages offered in Tamil placards. These descriptions testify to t he fact of religious hybridization in a syncretised religious forum. The concept of multiculturalism is apparent in the religious domain. An attempt is made to delineate multiculturalism between different religious beliefs and practises. For example, the presence of a Datuk Keramat shrine in the hallowed ground of the Loyang Tua Pek Kong temple indicates the historic reminiscence of Keramat worship, as popularized by the Malay population. Delving into the recent context, a fostered sense of cross-culturalism among Singaporeans developed through the prism of religious hybridization. As discussed above, the elegant Loyang Tua Pek Kong temple of Singapore incepted, inasmuch statuettes of different faiths remained disavowed along the beach in the 1980s (Kong, 2015). Subsequently, a cohort of Chinese attempted to bring the figurines of varied religions within a unified fold. Therefore, one can decipher two important facts from the Loyang Tua Pek Kong temple of Singapore. Firstly, the particular temple of Singapore integrates the heterogeneous facets of var ied religions. The temple provides a unified religious space where multiple religious models exist peacefully, reflecting the idea of religious and cultural harmony. Secondly, the Loyang Tua Pek Kong temple of Singapore persists to attract disciples from various cultural and ethnic backgrounds. This signifies that the government of Singapore plays a pivotal role in infusing the aspect of multiculturalism, like religious conglomeration in one space. Therefore, the concepts religious miscellany and religious oneness become synonymous. The Loyang Tua Pek Kong temple of Singapore composes a stimulating domain where all faiths (Taoism, Buddhism and Hinduism) seamlessly coalesced. Talking about the nexus between state and religion, Singapore presents a secular state. The Singaporeans subscribe to the aspects of multiculturalism and peaceful coexistence with the rest of the society. These two aspects are given the higher priorities in Singapore and the state aims to corrode any form of fanatical sects. The state gives emphasis to the concept of religious singularity or religious oneness, as there is no real Taoist, Buddhist, Hindu and Muslim. On top of that, the religious leaders have no legal powers to dissolve legal sanctions related to matters like erroneous religious practices. Conversely, the neighbouring states have the legal right to do so. Therefore, the people of Singapore can observe practises or beliefs of any religious community (Chan Islam, 2015). Such practices do not pose any legal threat to the devotees. In addition, the Loyang Tua Pek Kong temple of Singapore receives handsome donation from the state politician for instilling the concept of re ligious agglomeration in one space (Yeoh, 2013). The 21st century stands as the era of religious fanaticism, racial and religious dogmatism. The world witnesses internecine strife and ruthless bloodbath that revolve around race and ethnicity. In the heated climax, the Loyang Tua Pek Kong temple of Singapore takes an initiative in fostering multi-culturalism among the people of Singapore (Fox, 2015). The Loyang Tua Pek Kong temple of Singapore fuses diverse religious faiths and weaves them in a single thread. The premise of the Loyang Tua Pek Kong temple of Singapore observes varied festivals that pay respect to multiple religions (Lim et al., 2014). The temple has a massive ground that hosts several festivals like the birth anniversary of the main deity (Tua Pek Kong) in the month of March. The month of February witnesses the birthday of the Jade Emperor. In the successive months of July-August, the Hungry Ghost Festival is observed with pomp and grandeur. In addition, the temple observes festivals of other faiths (Hinduism). As fa r as Hinduism is concerned, the festival of Sri Maha Chandi Yagam (an incarnation of Goddess Durga) is celebrated on the hallowed ground of the Loyang Tua Pek Kong temple (Quah, 2016). At the same time, the festival of Navaratri and Diwali are very much popular on the holy premises of the Loyang Tua Pek Kong temple of Singapore. The Tamilian priests observe various rituals and customs while paying elaborate offerings to the popular Hindu deities (Lord Ganesha), Kartikeya and Goddess Durga (Miksic, 2013).The Loyang Tua Pek Kong temple of Singapore has the popular deities of the Hindu pantheon, alongside the Chinese deities. Therefore, the Loyang Tua Pek Kong temple of Singapore sets an important paradigm of religious and cultural assimilation (Pritchett et al., 2013). Summing up, the assignment hinges on the juxtaposition of practical observation and theories. The practical observation is corroborated by the theories derived from the latest journal of sociology. The Loyang Tua Pek Kong is a sanctuary that is arranged in the Loyang district of Singapore. The Loyang Tua Pek Kong remains as an essential case of religious congruity. The sanctuary houses gods of changed religions like Buddhism, Taoism and Hinduism. The Loyang Tua Pek Kong is a sanctuary that shows social and religious osmosis. In the Loyang Tua Pek Kong sanctuary, the Hindu divinities are adored close by the Chinese gods, which merge variegated beliefs in Singapore. The advancement of the Loyang Tua Pek Kong is not an overnight wonder. The advancement of the Loyang Tua Pek Kong sanctuary is occasioned by connection of conditions. The origin of the sanctuary can be followed back to 1980s. Amid that time, the statues of Taoist, Buddhist and Hindu divinities were found along the shore of Loyang district of Singapore. The ideas 'religious fusion' and 'religious unity's turned out to be synonymous. The Loyang Tua Pek Kong sanctuary of Singapore creates a fortifying space where all religions (Taoism, Buddhism and Hinduism) consistently blended. Reference Arhem, K., Sprenger, G. (Eds.). (2015).Animism in Southeast Asia. Routledge. Chan, A., Islam, M. S. (2015). State, religion, and environmentalism: fostering social cohesion and environmental protection in Singapore.Environmental Sociology,1(3), 177-189. DeBernardi, J. (2016). On Daoism and Religious Networks in a Digital Age. InPlace/No-Place in Urban Asian Religiosity(pp. 91-108). Springer Singapore. Fox, J. (2015).Political secularism, religion, and the state: A time series analysis of worldwide data. Cambridge University Press. Goh, D. P. (2013). Multicultural carnivals and the politics of the spectacle in global Singapore.Inter-Asia Cultural Studies,14(2), 228-251. Kong, L. (2015). Disrupting Asian Religious Studies: Knowledge (Re) production and the Co-construction of Religion in Singapore.Numen,62(1), 100-118. Lim, S., Yang, W. W., Leong, C. H., Hong, J. (2014). Reconfiguring the Singapore identity space: Beyond racial harmony and survivalism.International Journal of Intercultural Relations,43, 13-21. Miksic, J. N. (2013).Singapore and the Silk Road of the Sea, 1300_1800. Nus Press. Pritchett, L., Woolcock, M., Andrews, M. (2013). Looking like a state: techniques of persistent failure in state capability for implementation.The Journal of Development Studies,49(1), 1-18. Quah, J. S. (2016). Singapore: Managing Success in a Multi-Racial City-State.Public Administration in the NICs: Challenges and Accomplishments, 59. Siu, V. M. (2013).Gardens of a Chinese Emperor: Imperial Creations of the Qianlong Era, 1736-1796. Lehigh University Press. Yeoh, B. S. (2013). Upwards or Sideways cosmopolitanism? Talent/labour/marriage migrations in the globalising city-state of Singapore.Migration Studies,1(1), 96-116.